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White Shock Series

The new frontier white. Actilux®
Every day, our teeth are attacked by organic molecules and bacteria that cause dirt, yellowing and bad smells. Actilux® naturally fights these to restore the whiteness and radiance of your smile.

A simple and effective action.
Thanks to its micro-crystals, Actilux® binds to the enamel of your teeth during regular brushing, creating an invisible barrier that blocks the causes of yellowing. Its photocatalytic active ingredient lasts all day and is activated by natural light, thus destroying dirt molecules and naturally whitening your teeth.

The secret is light. Natural light activates and recharges Actilux®, and in this way it does not damage your teeth, instead wiping away the “bad” dirt molecules, keeping your mouth clean and your gums hydrated.

Day after day, with each smile, thanks to the joint effort of light and Actilux®, your teeth are whitened and they regain their natural radiance!

All the secrets of BlanX LED accelerator
How does the LED accelerator work?
The LED Accelerator is a precious accessory. To ensure a correct and efficient usage we suggest you:

1. Do not screw the LED too tightly onto the tube.
2. After each use loosen the LED one turn to decrease the tension on the neck of the tube.
The LED light accelerator is completely safe and should continue to work for up to three months

Unscrew the cap of the BlanX White Shock tube and take off the safety seal

Take the BlanX LED out of the box and screw it onto the tube taking care not to use too much pressure

Unscrew the cap to use the product

The special and patented BlanX LED light will shine on the toothpaste while it is being placed onto the toothbrush immediately activating the whitening action of ActiluX®.

You can also use the LED light directly on your teeth, the more light they receive the whiter they will get!

Proven whitening effects

Instrumental clinical studies on volunteers, under medical supervision, within just 30 days confirmed the effectiveness of BlanX toothpaste in reducing teeth stains and increasing the degree of whiteness compared with a control group.

Low abrasiveness
A good whitening toothpaste has the ability to become a customary hygiene tool which can be used long-term and guarantees a high toleration rate that is biocompatible for both the teeth and the gingival mucosa.

BlanX toothpaste is formulated with a calibrated blend of high-quality silica, with a particular granulomere that at the same time allow thorough cleansing and optimal respect for tooth enamel, with a low RDA.

Gum protection
An in vitro test on human gum cells, helped compare the absence of irritation by BlanX toothpaste and the optimal biocompatibility with gingival cells. Optimal tolerance was confirmed by clinical tests made on two groups of volunteers for 7 days: the oral hygiene treatment with BlanX Classic toothpaste + BlanX Mouthwash brought a reduction of gingival inflammation index (GI) by 79% by the end of treatment, compared with 26.19% using the placebo (tooth brushing with placebo and rinsing with water).

BlanX toothpaste protects the tooth using several actions:

1. thanks to the anti-plaque and bacteriostatic effect
2. thanks to the gentle, deep yet non-abrasive cleansing
3. thanks to the high bioavailability and protective action on gingival mucosa.

Ease of use
Tests completed with volunteers proved how exceptional the BlanX formula are making the experience easy and pleasant for the consumer creating long lasting fresh breath whilst giving the tooth surface a smooth and shiny exterior and invigorated and health gums. The reduction of bacterial plaque between brushing is such that is prevents the formation of unpleasant odours and the inhibition of bacterial adhesions as well as preventing new plague forming.

Anti-bacterial action
The results of in vitro tests have demonstrated the reduction of the total bacterial load after oral hygiene treatment with BlanX Classic toothpaste + BlanX Mouthwash, compared with a placebo treatment (tooth brushing with placebo and rinsing with water) made on two groups of volunteers for 2 days.


Light on white

The conditions:
BlanX White Shock toothpaste works thanks to inorganic photocatalytic-oxides that build up on teeth during the normal cleaning of the teeth. The ActiluX® (inorganic photocatalytic oxides) remains active all daylong creating an invisible and protective barrier that helps prevent new stains forming whilst helping to remove current stains.

The more light the formula receives during the day, the more intense the whitening action is.


The survey examined 60 subjects between 20 and 50 years old divided into 3 groups

Evaluation of the effectiveness of the toothpaste under the dentist lamp (single 20-minute session)

Evaluation of effectiveness of toothpaste under sunlight (monthly cycle)

Evaluation of effectiveness of toothpaste under light LED BlanX (single session)



The treatment with BlanX LED light is the most effective, it is possible to obtain a whiteness improvement up to 3-4 tones starting from initial colour. The effectiveness is immediate after a treatment of only 20 minutes. Monthly treatment during which the toothpaste is activated by natural light gave a positive result. The whiteness is gradual, but visible. The treatment under a dentist lamp did not perform as well as the BlanX LED test, because the dentist lamp have an inefficient light wavelength.

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